Three Reasons Why You Need A Digital Marketing Strategy

By Cristiane Namiuti
 
Digital marketing now plays a larger role than ever in the strategies that companies create. It is crucial to deliver your brand’s message online.

1. Making The Most Of Resources

Digital marketing encompasses everything from your company’s website through to social media, customer reviews etc. A brands digital marketing strategy is driven by the “trifecta: paid, owned, and earned media”

There are many tools to communicate your brand message online. These tools often require lower investment than traditional marketing techniques, which is particularly important for smaller companies with limited resources. Furthermore, most digital marketing channels offer access to analytics data that can be used to quickly adjust strategy based on user interaction.

2. Research Is Key To Consumers

According to recent statistics, twenty percent of online shoppers now take seven hours to complete a purchase. This time will be spent researching brands, finding out what their messages are and, perhaps most importantly, what people are saying about them. Without having a digital marketing plan in place, you can do little to consistently control what is said about you in the online space, which can result in consumers who do research getting bad impressions.

3. Facilitating Interaction

Digital marketing helps brands interact with consumers directly, particularly when using social media. When executed correctly, this in-depth form of customer service leads to increased consumer loyalty and better understanding of the brand itself.

About The Author - Cristiane Namiuti is a brand marketing professional fascinated by digital marketing.

Sources - https://www.titan-seo.com/images/trifecta2.png
 http://digitalmarketingphilippines.com/12-reasons-why-digital-marketing-can-help-you-grow-your-business/
https://econsultancy.com/blog/68131-top-10-digital-marketing-stats-of-the-week-5/

The Four Essential Components of A Strong Company Brand

By Cristiane Namiuti

A well-positioned brand allows companies to grow and thrive. However, many struggle with creating the core components of a brand, lowering their brand’s ability to engage consumers and achieve their goals. The core brand components include the following:

1. Purpose

Statistics show that 45% of a brand’s image comes down to what it says and how it says it. If you don’t have a defined purpose in place you give consumers little reason to grow attached to the brand. You need to understand what drives you, the business and the people working for it and communicate that to others. Your purpose should be what sets you apart from other brands, so while your main aim is likely always going to be becoming profitable as a business, you need to work out what you have to offer beyond that and make it clear in your marketing materials.

2. Consistency

Think of some of the top brands in the world. One of the key components that you will note they all share is consistency in everything they do. Their logos will remain constant, as will the color schemes used in their marketing materials, the messages they send out and even the fonts they use for text. In the best case scenarios, these things will become linked to the brand so that people think of it whenever they see examples of the same thing. A lack of consistency leads to a confused message, which makes it difficult for consumers to engage in the brand.

3. Trust

Many companies survive on repeat business, which makes trust a key factor in brand building. However, an astonishing 54% of people claim not to trust brands at all. The reason for this is likely because they have interacted with brands that broke promises, offered poor services or failed to stand by the messages they conveyed. Everything your company does should meet the expectations set by your brand. By developing trust, you create loyalty, placing your brand in a strong position.

4. Flexibility

Stagnation in business leads to competitors overtaking your company. As such, brands need to be flexible so they can adapt to new technologies, scale as the company expands and react to their competitors’ actions. Effort must be placed into researching competitors so strategies can be altered accordingly. Brands also need to be aware of what consumers are saying about them. There are 2.1 million negative mentions of brands on social media every day, which is something successful brands can mitigate by refocusing their efforts and being flexible.

About The Author - Cristiane Namiuti is a brand marketing professional passionate about brand strategy and innovation.

Sources-http://blog.hubspot.com/blog/tabid/6307/bid/31739/7-Components-That-Comprise-a-Comprehensive-Brand-Strategy.aspx#sm.0000g0g6citbqed1pi71e2p6ilafu
http://www.visiblelogic.com/blog/2010/04/8-essential-elements-to-a-comprehensive-brand-identity/
https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/

Cristiane Namiuti - An Entrepreneur’s Guide to Taking the Plunge

By Cristiane Namiuti

Choosing to start a business is a thrilling venture that takes a lot of preparation. As a new business owner, you are choosing to build something meaningful, to dedicate yourself to an endeavor that will keep you up late at night and wake you up early each morning. The process is reinvigorating, but you must be sure that you can push through the following challenges to achieve success.

• Being your own boss means that you’re going to be working constantly. You’ll be working not only to find new clients but also to make sure they all remain pleased with your services. You’ll probably work up to seven-day weeks every so often, if not continuously, in the initial stages. And this may continue even after you begin to make money.
• You have to decide how much you’re willing to invest and how you’re going to manage the revenue you earn. Many new businesses close early because they simply couldn’t grow the business fast enough to pay the bills. That’s why many entrepreneurs continue to work a day job while simultaneously building their new business. Have a plan in place, and you may want to consider seeking out a financial advisor beforehand.
• Be prepared to go with the flow. Sometimes business will move quickly, and sometimes everything will come to a screeching halt. You’ll have to learn to adapt and adjust to anything and everything that could possibly go wrong, and quickly.

About the author: Cristiane Namiuti is a passionate advocate for budding entrepreneurs. She completed her MBA at Babson College and has recently joined a technology startup.

Sources: http://www.investopedia.com/articles/pf/12/small-business-challenges.asp
https://www.quicksprout.com/2009/11/24/the-7-harsh-realities-of-starting-a-business/

Cristiane Namiuti - Small Steps to Save the Planet

By Cristiane Namiuti

We often hear about the disastrous effects of global warming in the media, and the news can be overwhelming. Though it seems like so little can be done on an individual level, there are actually a number of steps that everyone can take on a regular basis to ensure a safe, healthy, and thriving planet.

• Never leave electricity turned on if you’re not using it because conserving energy and resources is vital. Turn off lights, televisions, computers, and anything else using power when not in use. This is a good practice with water as well. Turn off the water as you brush your teeth or wash your hair and turn back on only to rinse. 

• Use public transport instead of driving whenever you possibly can. Many cities are implementing faster and more efficient public systems to help minimize emissions. Consider purchasing a bike and walking more, and check into carpooling options in your area.

• Reduce, reuse, and recycle. If your city doesn’t recycle, start a campaign to begin doing so. Reducing waste is a key element of combating global warming, so try buying in bulk or purchasing products with minimal packaging. Ensure that all glass, plastic, aluminum, and paper products are properly managed. 

About the author: 

Christiane Namiuti has over ten years of experience in product marketing and brand management. She is passionate about creating sustainable solutions both inside and out of the workplace to help people live healthier and happier lives. She is a graduate of Babson College in Boston, MA and Escola Superior de Propaganda e Marketing in Brazil.

Sources:
http://environment.about.com/od/globalwarming/tp/globalwarmtips.htm